Following closely on the heels of the successful release of Hoppe’s No. 9 Air Freshener, Hoppe’s, the gun care people, have announced Hoppe’s No. 9 Scratch n’ Taste.
According to Hoppe’s, the No. 9 Scratch n’ Taste is targeted at those who want more than the “olfactory bliss between gun cleanings” offered by the No. 9 Air Freshener product. “It’ll definitely wake you up in the morning” stated company CEO Ben Cartwright.
Described by early customers as ‘aggressive’ the Scratch n’ Taste is aimed at a relatively small market niche of truly fanatical gun lovers. “We’re really trying to capture the market segment defined by people who actually drink Hoppe’s No. 9 gun cleaner” stated Don Draper, Vice President of Marketing at Hoppe’s. “We figured if people were that dedicated, we ought to provide a safer means of savoring the Hoppe’s experience.”
While admitting that the Hoppe’s taste experience may be expanded in the future, Draper would not comment on rumors about Hoppe’s No. 9 Breath Mints.