How does a company prove that they have absolute faith in their products?
If you’re Crimson Trace, and your products were designed to help our warfighters, peace officers, and armed citizens protect themselves more effectively, you might…
- Invite a bunch of folks to the middle of the desert.
- Tell them to be sure to arrive in the middle of the night.
- Encourage them to bring not one gun, but three. And plenty of ammunition.
- Ask them to use your light and laser products.
- Then, after all that, have them run around and shoot stuff as fast as they possibly can.
In today’s risk-averse society, that sounds kind of crazy doesn’t it? Somehow I can’t see the gutless leadership teams of Fortune 500 companies having that much faith in the capabilities of their products–and their customers. But that’s what I love about the shooting industry. Not just the sense of absolute faith and pride in the products, but the inherent trust that individuals involved will assume personal responsibility for safety and fun–in that order. Hats off to Crimson Trace for putting their money where their mouth is!
For the second year in a row, Crimson Trace invited members of the media and some of the best 3-gun shooters to participate in the Crimson Trace Midnight 3 Gun Invitational. Set at the Central Oregon Shooting Sports Association in the high desert about 30 miles outside of Bend, Oregon, this match is a back to the basics affair. Electricity? Nope. Running water? Nope. Absolute darkness? Yep.