Crimson Trace Founder Lew Danielson

Crimson Trace Founder Lew Danielson

(Wilsonville, OR)—Lewis Danielson, the Founder of Wilsonville, Oregon’s Crimson Trace Corporation®, has received The SHOT Business Person of the Year Award. The prestigious industry recognition noted that Danielson was instrumental in inventing a cutting-edge product category, and then promoting laser sights and their many benefits. Today, Crimson Trace laser sights are recognized as standard equipment on numerous self-defense firearms and the company has nearly 3 million customers.

“It is with great pleasure that I accept this recognition on behalf of the Crimson Trace employees, the many customers who have purchased Crimson Trace laser sights, and the many retail stores that also stock and sell Crimson Trace products. Thank you,” said Danielson.

Danielson was a leading founder of Crimson Trace, which began in the backroom of an Oregon machine shop he managed in 1994. Numerous news articles have reported on his rules of success and the steps he followed—a simple 18-point business plan that was handwritten on a piece of yellow legal pad paper. The first Crimson Trace laser sights were designed for Glock® handguns—and the owner had to send the pistol to Oregon for machining and installation. In keeping with Crimson Trace’s top-rated customer service pledge and Danielson’s principles on superior customer service, those original laser sights are still serviced by the company today.   

Danielson, a trained engineer, was inducted into the Oregon State University Engineering Hall of Fame in 2013. Many of the patents in the Crimson Trace portfolio bear his name.

Crimson Trace, today owned by American Outdoor Brands, manufacturers more than 260 laser sights and tactical or self-defense lighting products. Those products are sold around the globe to customers, military units, and law enforcement departments. The company employees more than 120 employees at its Oregon facility.

For more details about Crimson Trace and its products, visit or call 800-442-2406.

About Crimson Trace Corporation

Based in Wilsonville, Oregon, Crimson Trace Corporation is recognized as the leader in establishing laser sights as standard equipment on concealed-carry and personal-defense firearms. For more than two decades, the company has provided America’s firearms owners, law enforcement officers and military units worldwide with the largest selection of award-winning laser sights and tactical lights products. Those innovations include: Lasergrips® laser sights, Laserguard® laser sights, LiNQ™ wireless operated laser and light systems and Lightguard® lights for firearms, each with Instinctive Activation firearm laser activation technology. Additional product lines include the Defender SeriesTM and Rail Master® firearms accessory platforms. Full details are available at or by calling 800-442-2406.