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You are here: Home / Life / Behind the Scenes At Brownells Shooting Supply

Behind the Scenes At Brownells Shooting Supply

September 8, 2016 By Tom McHale Leave a Comment

The part of the warehouse that stocks smaller items is three stories tall. Automated conveyors weave through that, allowing pickers to drop items into bins. The system moves bins to the next relevant area based on what items are on the orders.

The part of the warehouse that stocks smaller items is three stories tall. Automated conveyors weave through that, allowing pickers to drop items into bins. The system moves bins to the next relevant area based on what items are on the orders.

Who would have thought that a business started by a guy working on gun parts from his bed, while suffering from Meniere’s Disease back in 1939, would have grown into one of the country’s largest retailers of gun parts, accessories, ammunition, and just about everything else related to shooting?

Yet that’s exactly what happened. Back in 1939, when times were tough, Bob Brownell got resourceful and figured out a way to solve a market need that would support his family. Over the years, Brownells has grown under the leadership of Bob’s son Frank, and Frank’s son Pete. Nowadays, Frank tends to strategic industry relationships while Pete guides the day-to-day business of the company.

Here’s one of the two primary video studios used to produce instructional videos.

Here’s one of the two primary video studios used to produce instructional videos.

How large have they gotten? How about somewhere north of 84,000 unique shooting and accessory products? If you put one product in each chair of Madison Square Garden, you’d fill it up – over 4 and a half times. The day we toured the warehouse, we walked by three large rolls of aluminum sheeting. Brownell’s uses those to make their own AR-15 magazines. Each of those three rolls turns into 20,000 magazines, so the three together would make enough magazines to line up seven miles. Or, if you stacked all those mags on their sides, it would make a pile taller than the Empire State Building. Three and a half times taller, actually. You get the idea—Brownells handles massive volumes of shooting gear.

Read the rest at Range365.

Filed Under: Business, Life, News, News, Shooting Gear Tagged With: brownells, business, range365, shooting accessories

About Tom McHale

Tom is the primary author of the Insanely Practical Guides series of how-to books. He believes that shooting can be safe and fun, and works hard to make the shooting world easy to understand. If you want to learn about the world of guns, shooting and the American way, check out some of his books. Have a laugh or two. Life is too short for boring "how to" books.

You can find print and ebook versions at Amazon. For more information, check out InsanelyPracticalGuides.com

Feel free to visit Tom at his website, MyGunCulture.com. It's a half-cocked but right on target look at the world of shooting and all things related. If you want to learn with a laugh about guns, shooting products, personal defense, competition, industry news and the occasional Second Amendment issue, visit him there.

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About My Gun Culture

Hello, my name is Tom McHale. I'm the creator and primary author of the Practical Guides series of how-to books.

I also write lots of articles for various shooting related magazines and websites. You'll find my work at Shooting Illustrated, Concealed Carry Magazine, Tactical Retailer Magazine, Beretta USA, Guns Magazine, OutdoorHub, GunsAmerica, American Handgunner Magazine, Bearing Arms, AmmoLand, The National Shooting Sports Foundation, Grand View Outdoors, and Shooting Sports Retailer Magazine.

I help explain complicated things in a fun and easy-to-understand way. I believe that things don't have to be so complicated, although I suppose excessive techno-jargon keeps lots of well-intentioned lawyers in business.

If you want to learn about the world of guns, shooting and the American way, check out some of my books. Have a laugh or two.

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