Yes, you heard that right, Sig is making a dramatic entry into that segment, and you can tell by the level of people the company is recruiting to head up new divisions.
Not all of the new products at the NRA Annual Meeting are announced in advance. While at the Sig Sauer booth getting a run down on some of the upcoming Sig Elite Performance ammo, I inadvertently barged in on Lou Riley in the booth conference room. Until recently, Lou was the CEO of Gamo USA, maker of a broad range of air rifles and pistols. Now Lou heads up the air gun division of Sig Sauer. Yes, you heard that right, Sig is making a dramatic entry into that segment, and you can tell by the level of people the company is recruiting to head up new divisions.
As part of a quiet launch, numerous Sig Sauer displayed numerous air rifle and pistol models at the NRA Annual Meeting. These are not licensed look-alike toy guns. They’re made by Sig Sauer using the original centerfire model drawings. The guns look like the real thing, weigh the same and have similar triggers. Yes, these guns are intended to be fun, but they are also intended to make great trainers. Customers wanting more practice with the P226 or P250 can do so, safely, in the back yard or garage without the noise and over penetration safety concerns.
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