According to the NRA’s American Rifleman blog, Winchester’s Illinois based ammunition division is relocating its plant facility to Mississippi. The announcement follows a recent trend of firearms companies moving south to warmer climes. Earlier this year, gun makers Para USA and Remington completed moves from Canada and New York to North Carolina.
While many believe the announced move is a response to stalled union negotiations with the International Association of Machinists and Aerospace Workers District 9 group, Winchester Ammunition General Manager Ben Cartwright offers a different explanation. “We’ve had trouble for years with people trying to spell the ‘ammunition’ part of Winchester Ammunition. Seems like half the people want to use one ‘m’ and the other half want to use two ‘m’s.’ We’re just sick of it. Then one day, I the solution just came to me. Remember the elementary school thing about spelling Mississippi? You know, em-eye-ess-ess-eye-ess-ess-eye-pee-pee-eye? Dang, if people in Mississippi can spell that, then they sure as heck can spell ‘ammunition’ properly. So that’s where we ought to be. Where people can spell our dang name. Dangit.”
Industry insiders are skeptical about the justification for the move. “I can see relocating the whole freakin’ factory if its a cost issue” said Harry Callahan, industry research analyst. “Or maybe if they just feel lucky today. I can even understand that. But for the Mississippi song? Really?”
Winchesters Vice President of Marketing, Don Draper, countered “Look, it’s all about branding. If we lose control of our name then what? Heck, we’ve got county spelling bee champions lined up around the block applying for positions at the new plant. That’s good enough for me.”