We’re on our way back from the Professional Outdoor Media Association (POMA) Conference. Yeah, we know, it’s amazing that someone apparently considers us professional. Our perceived professionalism, or lack thereof, is hardly news. The real news is that POMA has been exposed as a secret Zombie Apocalypse Preparation Organization. We realize the POMA acronym is […]
Strut and Rut – A new energy drink aimed at outdoors-people. Let’s hope it doesn’t inspire namesake behavior by its consumers. I suppose we’ll know for sure in about 9 months.