Hoppe's Scratch n' Taste - 'aggressive' according to some early customers
Following closely on the heels of the successful release of Hoppe’s No. 9 Air Freshener, Hoppe’s, the gun care people, have announced Hoppe’s No. 9 Scratch n’ Taste.
According to Hoppe’s, the No. 9 Scratch n’ Taste is targeted at those who want more than the “olfactory bliss between gun cleanings” offered by the No. 9 Air Freshener product. “It’ll definitely wake you up in the morning” stated company CEO Ben Cartwright.
Hoppe's No. 9 Air Freshener
Described by early customers as ‘aggressive’ the Scratch n’ Taste is aimed at a relatively small market niche of truly fanatical gun lovers. “We’re really trying to capture the market segment defined by people who actually drink Hoppe’s No. 9 gun cleaner” stated Don Draper, Vice President of Marketing at Hoppe’s. “We figured if people were that dedicated, we ought to provide a safer means of savoring the Hoppe’s experience.”
While admitting that the Hoppe’s taste experience may be expanded in the future, Draper would not comment on rumors about Hoppe’s No. 9 Breath Mints.
Tom McHale was born a helpless, shooting-deprived infant. He later discovered the joys of collecting and shooting guns, reloading ammunition and writing about his adventures with a healthy dose of fun. Tom's career has been diverse, bordering on dysfunctional, with most of it spent leading marketing teams for a variety of technology companies including Microsoft and more than a couple of high-tech startups. He's finally seen the light and given up the corporate life to pursue his passion of creating slightly crazy, but educational, content related to guns, shooting, concealed carry and self defense. 
