Targeted Marketing at SHOT Show

Tom McHale was born a helpless, shooting-deprived infant. He later discovered the joys of collecting and shooting guns, reloading ammunition and writing about his adventures with a healthy dose of fun. Tom's career has been diverse, bordering on dysfunctional, with most of it spent leading marketing teams for a variety of technology companies including Microsoft and more than a couple of high-tech startups. He's finally seen the light and given up the corporate life to pursue his passion of creating slightly crazy, but educational, content related to guns, shooting, concealed carry and self defense.

His most recent project is publishing a series of informative books under the Insanely Practical Guides brand. You can learn more at InsanelyPracticalGuides.com.

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